Vente-privée.com

1. Ventes Privées

The business:

Vente Privée is a private club that organizes on internet, and exclusively for its members, exceptional sales of big brands products with reductions that can reach – 70% in comparison with the price in shops.
In vente-privée.com we can find all we want: clothes, accessories, games, sport articles, watches, high tech, house articles…
The sales are limited in time: one or two days.

Big brands are selling their product with high reductions that can reach – 70%.
Big brand are usually using “ventes privées” to destock the previous collections without blemish their image.
People, who are register on this website, receive invitation when there is a new sale.


According to the suppliers:

Vente-privée is a good solution to destock the previous collections. Moreover, through this concept, big brands are no blemishing their image.
Sales are totally free for the supplier and enable him to dispose very quickly his products from previous collections. Thus, the supplier has no problem and cost of stockpiling.


According to the customers:

Customers make good business; they can afford a Gucci or Hugo Boss clothe without paying it hundreds of Euros. Furthermore, they feel very lucky, and the feel as they were belonging to a privileged group because of the invitation.
All the customers can be involved in this process of sales because this business works through internet. As the sales are limited, you can buy directly from your house or work. The payment is secured, you receive what you bought where you want (home, work, friend) such as a “La Redoute” or les “3 Suisses”, but on vente-privée you can find big brands that are at discount price all the year.


The owner of the business:

Vente-privée.com buy the product only after having sell it. The stock stay in the supplier’s firm because vente-privée is only reserving a number of products during the time of the sale.
There is no problem of “unsold” because vente-privée.com makes an agreement with the supplier to take him a minimum of 15 or 20% of reserved stock.
Moreover, the rate of “return” product is very law because customers are doing a good business (about 2 to 5% of return products).


Competitors:

www.brandalley.fr
www.Bazarchic.com
www.shoppingaddict.fr


Vente-privée is unique to the web.

Off line there are “bazaar” that sell discount products, but it is not big brands product and no limited in time. What’s make vente-privée a success is the fact that the sales are limited. People think that they have to buy now without thinking, because there won’t be enough products.

This model is obviously sustainable, but because it is the one! Others business like that open and close quickly.



2. Link to an article:

http://www.journaldunet.com/0608/060821-granjon.shtml


3. Link of 2 examples of businesses now using Vente-privée


http://www.touteslesventesprivees.com/
http://www.ventes-privees-zidi.fr/