2. Post a concise and insightful e-business model assessment in your blog. Please use the framework on the Word doc + cite and link to 2 additional online sources to support your e-business model assessment.

Easy group gamble on great value, many not few, relentless innovation, simplicity. The group wants to change people’s lives and habits by bringing honesty and fun. The group position himself on trends that already exists but in a different way notably the price and the innovation that is obviously links to the price. That is to say, that it has position himself on segments like airway, fast food, hospitality, cruise, cinema, but because of their low prices the group has to have a quality different of big brands but trying to reach the same target.

As the consumers are concerned, they have a new choice. As Easy group is leisure positioning, consumer can have the same as they were used to have but for lower prices. That is why the group is reaching so many social segments. As far as I am concerned, I feel very interested by such a group because I can have more fun because I am spending less money.

As Stelios is concerned he tumbles to a great business. He positioned his group in several businesses and thank to this he reaches a large scale of target.

The easyGroup profits by either selling shares in the businesses or by licensing or franchising the brand to reputable partners. Example of EasyCar: http://www.easycar.com/
” Affiliate Marketing
Commissions for each customer!For every customer that you send through to easyCar who hires a vehicle, you will receive 6% commission! As this is a new venture by easyCar, commissions will be reviewed in the new year with a view to increasing these for affiliates that are driving high volumes of bookings.
When will I start earning?We will be reviewing applications every 2-3 days so it should take no longer than this to get started. Payments are made every month.
The basicsAffiliate marketing is basically a relationship between yourself and an advertiser (easyCar) in which you send traffic to the easyCar site via banners on your website – you receive a commission for each customer you send through who carries out a specific action (purchasing goods/registering for a newsletter etc)
How it worksUsing one our preferred 3rd party affiliate networks, Commission Junction (CJ) or Zanox, you can pick up creative from your affiliate account and place these on your site. Behind these banners is coding that enables Commission Junction or Zanox to track all impressions, clicks and actions that you generate. These are displayed in your affiliate account.”
The model of EasyGroup is applied online and offline: Online for EasyJet, as it is said in the article “EasyJet (http://www.easyjet.com/en/book/index.aspbuilt) its business on the Internet: It books 95 percent of its tickets over the Web.” And according to Easyhotels, Easycruise, Easypizza, Easycinema… it obviously apply offline.
Easygroup is sustainable, but as we read in the articles all of Stelios ideas did not have success such as Car rental.

3. In your post, please include your comments on the role of Yield Management in the business model.

The role of Yield Management in EasyGroup process is incontestable: in fact as Yield Management is defined, it manages and optimises the turnover of a company. Yield Management is used to identify market segmentations; it evaluates potentialities and fixes prices according to the current economy, the competitors, and the events that are links to the business. 4. Choose one of the Easy Group's businesses (one that you find interesting)...Easy Pizza, Easy Cinema, Easy Cruise, etc. Post an explanation of how Easy uses Yield Management to increase profit while offering reduced prices.

For EasyHotel, Yield Managers determine prices of the room location according to the location of the hotel, to the historical background, according to the Year -1, to the events which are going to take place this year, to the demand, to the occupation rate, also according to the segmentation the hotel target (groups, individuals, families, business, leisure…) Yield Management in hospitality industry is essential and has to take into consideration lots of points.

4. Use screen shots of the booking/purchasing process in your post.